(Boston
Orange 麻州報導) 麻州經濟發展廳(EOED)
6月13日宣佈，塞冷目的地
(Destination Salem) 的前行政主任Kate
Fox，6月12日起出任麻州旅遊局
(MOTT)主任。
麻州經濟發展廳廳長郝伊平
(Yvonne Hao) 表示，麻州希望支持旅遊業，企業夥伴，以及那些使麻州成為全世界最佳旅遊目的地的社區，相信Kate
Fox在市場行銷及旅遊業方面的經驗，能夠幫助麻州旅遊業的發展。
Kate Fox曾經在塞冷市擔任旅遊及文化事務局的「塞冷目的地」任職，主管支持旅遊業的市場行銷，每年為該市帶來約1億4000萬元的旅遊營業額。
2020年3月，塞冷市在新冠病毒疫情期間，為支持企業及社區成立了經濟發展復甦及重振工作小組，Kate
Fox也是成員之一。她也擔任塞冷市商會主任，塞冷是主街執委會委員，以及益士石國家傳統委員會
(Essex National Heritage Commission)委員長。之前她擔任過波士頓會議展覽中心北區主任，也是北岸LEADS夥伴。
Kate Fox住在Beverly，獲有威廉史密斯學院學士學位，主修英文，副修宗教。
麻州經濟發展廳從郝伊平出任廳長後，刻正調整職務重心，將在經濟基礎上重點關注宗教、郊區，以及小企業成長，基礎設施，海港區，軍事基地支援；在經濟策略上，重點關注旅遊及國際貿易，在生命科學，先進製造，清潔能源等方面的聯邦政府機會，並且和人力技能內閣，消費者事務及企業規定機構等做跨部會合作，已全面整合麻州的總體經濟發展策略。
Executive Office of Economic Development Announces New Executive Director of the Massachusetts Office of Travel and Tourism
Boston, MA – Today, the Executive Office of Economic Development named Kate Fox, former Executive Director of Destination Salem, as Executive Director of the Massachusetts Office of Travel and Tourism (MOTT).
“Massachusetts is home to historic towns and cities, beautiful natural resources, and seasonal destinations that attract thousands of visitors annually and help drive our state’s economic growth,” said Governor Maura Healey. “With new energy, creativity, and ingenuity at our Office of Travel and Tourism, we are ready to show the world that Massachusetts is a world-class destination.”“Our administration is committed to investing in tourism, which is vital to the economic well-being of so many of our 351 cities and towns in Massachusetts,” said Lieutenant Governor Kim Driscoll. “We’re thrilled Kate will bring decades of experience working in the tourism industry to this role and excited to see her strengthen Massachusetts’ capacity to attract new visitors and businesses to our beautiful state.”
“We want to support the tourism businesses, industry partners, and incredible attractions that make communities throughout Massachusetts some of the best destinations in the world,” said Massachusetts Economic Development Secretary Yvonne Hao. “We’re excited to welcome Kate to Team Massachusetts and grateful to tap her marketing and industry expertise to help us grow the state’s tourism sector.”
"Tourism is critical to the economic well-being of so many of our cities and towns in Massachusetts,” said Undersecretary of Economic Strategies Sarah Stanton. “With Kate at the helm of our Office of Travel and Tourism, our state will showcase to visitors across the country the exciting attractions and events – including the 250th anniversary of our country’s independence – that make Massachusetts the perfect place to bring their families, rest and relax, or experience arts, culture, and history.”
“I am excited to be joining the Massachusetts Office of Travel and Tourism and look forward to working with the Office of Economic Development on statewide tourism initiatives,” said MOTT Executive Director Fox. “From the Berkshires to Boston, Cape Ann to the South Coast and Cape Cod, Massachusetts is an authentic, creative, and compelling destination for visitors from near and far and I can't wait to get to work promoting travel to Massachusetts.”
At Destination Salem in the Office of Tourism & Cultural Affairs in Salem, Fox oversaw marketing efforts in support of tourism, which is a key component of the city’s economy that generates more than $140 million in local expenditures for the city annually. Fox was a member of the City of Salem’s Economic Development Recovery & Revitalization Task Force, which was established in March 2020 to focus on business and community support during the pandemic. She also served on the Board of Directors for the Salem Chamber of Commerce, the Salem Main Streets Steering Committee, and was a Commissioner for the Essex National Heritage Commission. She was previously president of the North of Boston Convention & Visitors Board of Directors and is a North Shore LEADS Fellow.
Fox lives in Beverly and holds a bachelor’s degree in English with a minor in Religious Studies from William Smith College. Her first day at MOTT was yesterday, June 12.
EOED recently announced a realignment of the office under new pillars to better focus on key sectors of the economy and ensure continued economic support for all Massachusetts communities and residents. The new pillars include Economic Foundations, focused on regional, rural, and small business growth, as well as infrastructure, seaport, and military installation support; Economic Strategies, focused on tourism and international trade, new federal opportunities in areas such as life sciences, advanced manufacturing, and clean energy, and the cross-secretariat Workforce Skills Cabinet; and Consumer Affairs and Business Regulation, which will be more fully integrated into the office’s overall economic development strategy.
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