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Saturday, September 03, 2022

TCL Smart Screen Ranks Second in LCD TV Market in Terms of Global Market Share

 TCL Smart Screen Ranks Second in LCD TV Market in Terms of Global Market Share

HONG KONG, Sept. 3, 2022 /PRNewswire/ -- IFA 2022, which will last for 5 days officially kicked off in Berlin today. TCL Electronics Holdings Limited ("TCL Electronics" or "the Company", 01070.HK) has showcased a collection of home theater and all-category smart home appliances at this exhibition and has held a product launch event themed "Inspire Greatness." The Company continues to implement its all-category strategy.

TCL Electronics has set up a vast interactive booth spanning over 2,000 square meters at the exhibition to showcase the world's largest Mini LED TV, a 98-inch QLED TV, a 136-inch 4K cinema wall, top-notch 144Hz Mini LED gaming monitors, the latest RAY•DANZ Dolby Atmos soundbars and other all-category smart products. Visitors will be able to experience a world built with connected, smart and trendy technologies.

A Number of Large-sized Smart Screens Land in Europe, Bringing More Immersive Audiovisual Experience to Global Consumers

As a leading consumer electronics brand in the global market, TCL Electronics has showcased the 98-inch QLED smart screen 98C735 at IFA 2022. Equipped with Google TV OS, the 98-inch C735 is the largest smart screen in its XL Collection. Featuring QLED 4K resolution, it presents viewers with stunningly brilliant colors and provides them with an immersive sensory experience. In addition, TCL Electronics designed the 98-inch C735 to emulate the best seat in the movie house: when sitting about three meters away from the 98C735 screen at home, users enjoy the same 60-degrees field of view as watching a gigantic 30-meters screen from the middle row, center seats at a movie theater.

The new XL Collection in Europe features TCL smart screens with a screen size of 75 inches and above. The XL Collection's 75C935 and 75C835 smart screens are powered by TCL Electronics' self-developed Mini LED backlight technology. C935's 1920 Local Dimming Zones also ensure brilliant blacks, bright whites, vivid colours, and even more fine definition in images.

In recent years, TCL Electronics has been committed to the development of Mini LED technology. It firmly adheres to its "High-End + Large Screen" Strategy to upgrade product mix. As a result, TCL smart screens are increasingly favored by global consumers. In the first half of 2022, the market share of TCL smart screen in the global LCD TV market increased by 0.4 percentage points to 11.5%, firmly ranking second in the world[1]. Meanwhile, in the first half of 2022, the overall sales volume of TCL smart screen in the PRC market grew by 1.1% year-on-year, ranking firmly among the top two in terms of retail sales in the PRC market[2]. Of which, the market share of TCL Mini LED smart screen shipment and of 98-inched smart screen shipment are 55.7% and 41.0%, respectively, both ranking No.1 in the PRC market[2].

In the future, TCL Electronics will continue to enrich its XL collection in the global market, so that more consumers can enjoy superb pictures and contents through the company's high-quality products.

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