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Wednesday, August 25, 2021

Boston Athletic Association Partners with Maurten as Exclusive Gel Nutrition Sponsor of the Boston Marathon & B.A.A. Half Marathon

Boston Athletic Association Partners with Maurten as Exclusive Gel Nutrition Sponsor of the Boston Marathon & B.A.A. Half Marathon

Maurten Gel 100 & Gel 100 CAF 100 To Be Available on Boston Marathon Route

BOSTON—The Boston Athletic Association (B.A.A.), organizer of the Boston Marathon, has partnered with Maurten to enhance participant nutrition and fueling at the Boston Marathon and B.A.A. Half Marathon. Maurten, the Swedish-based hydrogel sports fuel company, and the B.A.A. have agreed to a multi-year partnership which designates Maurten as an Official Sponsor, Exclusive Gel Nutrition Partner, and Official Hydrogel provider of both signature B.A.A. events.

“We at the B.A.A. are always looking for ways to enhance our participants’ race experience, especially in the area of nutrition,” said Tom Grilk, President and C.E.O. of the B.A.A. “We are proud to partner with Maurten, as both of our missions focus on the promotion of athletic excellence, health, and fitness.”

Maurten’s caffeinated and non-caffeinated Gels, Gel 100 and Gel 100 CAF 100, will be available in three locations along the Boston Marathon course (miles 11.6, 17, and 21.5) and one location at future B.A.A. Half Marathons. Maurten will also be featured throughout event programing, including in race training clinics. Boston Marathon and B.A.A. Half Marathon participants and followers will receive tips on best nutrition practices to prepare for long-distance running through digital campaigns led by Maurten.

“We’ve always said that we support the best runners in the world. That wasn’t entirely true, since we haven’t had the chance to support all Boston runners out there. So, we’re very happy that that’s about to change and that we level the playing field by making sure all runners in Boston, not only the elite, gets access to the same hydrogel based fueling technology,” said Olof Sköld, C.E.O at Maurten.

Maurten and its hydrogel based sports fuel line has revolutionized fueling in endurance sports. The Swedish company set out in 2015 to find a way to minimize the risk of gastric distress while consuming carbohydrates during races and in training. Today, Maurten is an official sponsor of other world-class endurance events including the Berlin Marathon and IRONMAN, and also supports numerous professional athletes including U.S. Olympian Molly Seidel, world record holder Eliud Kipchoge, and Boston Marathon champions Worknesh Degefa, Des Linden and Geoffrey Kirui. The latter two athletes will compete as part of the John Hancock Professional Athlete Team at the 125th Boston Marathon in October.

Maurten can be found for purchase online at maurten.com and through running specialty stores.

Due to the COVID-19 pandemic, the 2021 Boston Marathon was moved from its traditional date of the third Monday in April to Monday, October 11. The fall race will feature a field size of 20,000 participants, as well as a rolling start for the first time. The in-person race will be complemented by a virtual race, which will be held from Friday, October 8 through Sunday, October 10. For the 36th year, John Hancock will serve as principal sponsor of the Boston Marathon.

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