(Boston Orange摘譯) 麻州政府今日 (3月11日)推出全州性的”所有人採取氣候行動 (Climate Action is
for All of Us)”計畫，鼓勵州民關注氣候變遷，廣告週知個別人士可以採取的行動有哪些。
這些行動包括能源效率，適應氣候度(weatherization)，採用電動汽車，以及住宅太陽能等。
能源及環境保護局做了麻州居民認知度，誘發性，以及採取行動障礙的調查及評估，發現許多居民有興趣及意願改善環境對人們生活及社會的影響。
查詢相關資源可上網www.mass.gov/ClimateAction.。
相關的付費宣傳廣告將從3月11日起刊登至地球日。
Healey-Driscoll
Administration Launches Climate Action Campaign
“Climate Action is for All of Us” media campaign designed to
encourage individual climate actions
BOSTON – The Healey-Driscoll Administration today launched a statewide media campaign to raise awareness about climate change and promote ways individuals can take action. “Climate Action is for All of Us” encourages residents to explore ways to participate in state initiatives such as energy efficiency, weatherization, electric vehicle adoption, and residential solar programs. The Executive Office of Energy and Environmental Affairs (EEA) conducted research to assess Massachusetts residents' perceptions, motivators, and barriers to taking climate action. The research found that many residents were interested in shifting their behaviors to mitigate their environmental impact. The media campaign will direct to resources hosted on www.mass.gov/ClimateAction.
“In the face of extreme heat, storms, and floods, it can be easy
to feel overwhelmed by climate change. But our new campaign reminds us that we
can all take action in big and small ways to protect our communities and reduce
emissions,” said Governor Maura Healey. “Many of these actions will save
costs in the long term, like weatherization and installing solar. More electric
vehicle rebates are now available for low-income residents through our MOR-EV
program. Our administration is committed to making climate action as accessible
as possible for everyone.”
"The benefits of weatherizing your home, installing
energy-efficient appliances, and transitioning to electric vehicles are
countless,” said Lieutenant Governor Kim Driscoll. “All of the
initiatives and resources are meant to not only protect our environment but
also benefit each resident's health, community, and finances.”
“The state’s climate plan comes down to four big things –
switching our energy supply off of fossil fuels, electrifying our buildings,
reducing transportation emissions, and maximizing the potential of our natural
lands,” said EEA Secretary Rebecca Tepper. “So many people want to make
a difference but don’t know where to start. ‘Climate Action is for All of Us’
provides an easy resource for our residents to get engaged and protect our
communities.”
"For years, we've been seeing
the disruptive impacts of climate change across the world. Coupled
with the massive energy transition we're in, the way we live our lives is
changing," said Climate Chief Melissa Hoffer. “Through
this campaign, Massachusetts is leading in a solutions-based approach to
climate change. We encourage everyone to learn what they can do to protect
their communities and do their part in spreading awareness of how climate
change is reshaping our world."
Informed by recommendations from the Office of Climate
Science and Innovation, the Clean Heat Commission Report, and the Clean
Energy and Climate Plan for 2050, EEA utilized insights and data to create an
integrated marketing strategy to engage residents through statewide public
outreach via accessible and inclusive materials distributed online and in
person.
An integrated media strategy designed to maximize reach
and engagement will support the effort. Paid Advertising will run from March 11
through Earth Day, and will include a mix of proven digital video, display
native, and search advertising to build awareness and engagement. The next
phase of the campaign will focus on bringing climate action to environmental
justice communities. Out of home advertising will bring campaign messages to
different cities across Massachusetts such as Boston, Lawrence and Springfield
via advertising on billboards and buses. Samples of the advertisements can be
viewed here.
The campaign provides climate-action educational resources
on the following topics for people in their homes, on the go, in their yards,
as well as how to improve resilience:
·
In your home
·
On the go
·
From the sun
·
In your yard
·
Resilience
For the full description of actions you can take, visit www.mass.gov/ClimateAction.
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