Healey-Driscoll Administration to Conduct Comprehensive Market Analysis of Convention Industry to Inform Future
Vision for MCCA
Study will examine need, opportunities and affordability for expansion at Massachusetts Convention Center Authority facilities across the state
BOSTON – The Healey-Driscoll administration will be conducting a full market analysis of the convention industry to study ways to best position the Massachusetts Convention Center Authority (MCCA) and its facilities to drive economic activity across Massachusetts.
On Friday, the Executive Office for Administration and Finance issued a Request for Proposals to hire an independent consultant to analyze current and projected industry conditions and what they mean for the future of MCCA facilities and offerings.
This study will include an examination of how existing assets – including the Boston Convention and Exhibition Center, the Hynes Convention Center and the MassMutual Center – match the needs and priorities of current and future customers, as well as how best to position the MCCA to compete in the modern convention and meeting industry.
“It’s important to take a comprehensive look at how we can best utilize the convention space we have and position the MCCA through expansion or other improvements to drive economic activity and better the communities and neighborhoods that surround our facilities,” said Governor Maura Healey. “The MCCA plays an integral role in our business, tourism and cultural economy and we look forward to learning more about how our administration can best support the MCCA to advance our equity, climate and competitiveness goals immediately and into the future.”
“We know that a lot has changed in the convention industry since the COVID-19 pandemic. This analysis will not only inform how we think about expansion of our existing facilities and future development of MCCA properties, but also the affordability of potential projects and what it will require to meet our climate and diversity goals across our MCCA campuses,” said Secretary of Administration and Finance Matthew J. Gorzkowicz, a member of the MCCA board. “We are committed to full transparency throughout this process and working with our partners at the MCCA to solicit a thorough analysis that will inform our administration’s and the MCCA board’s vision for the future.”
The economic analysis and planning study sought by the administration should analyze the needs of the state’s economy and what the state requires for public convention and meeting assets, including a range of revenue and expense scenarios for the Authority.
The selected vendor will also be asked to assess the capital asset maintenance and modernization needs of all MCCA facilities, including decarbonization and accessibility. This includes an analysis of near- and long-term usage and demand data for MCCA venues; the cost and impact of climate resilience efforts at MCCA facilities; MCCA employment policies and strategies, including equity and diversity goals and how to establish benchmarks for performance in those areas; and strategies to expand opportunities for small and diverse businesses to do business in MCCA facilities.
Additionally, the chosen vendor will be asked to consider how to maximize MCCA’s role as a catalyst for economic growth throughout the state, an ambassador of Massachusetts to visitors, neighbors, and guests, and develop ideas for better leveraging the Authority’s impact as an employer, neighbor, purchaser of goods and services, and participant in the tourism and cultural sector of the state’s economy. This includes an assessment of MCCA’s community engagement strategies.
The administration expects to have a completed market analysis by Fall 2024.
沒有留言:
發佈留言