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星期三, 8月 20, 2014

亞裔美人在音樂上年花112元

Nielsen, a leading provider of information and insights into what consumers watch and buy, has launched Listen Up: Music and Multicultural Consumer, the latest report from the company’s Diverse Intelligent Series on multicultural consumers. The report shows how Asian American consumers in the U.S. are discovering, buying and interacting with music, as well as insight on Asian Americans’ engagement with music and brands. There is a lot of key data showing how Asian Americans play a strong role in the world of music purchases, including:

-      Asian Americans spend an average of $112 per year on music, about $7 more than the total market average, and $19 on CDs, about $6 more than the total market average.
-       54 percent of Asian American smartphone users listen to music on their phones.
-       Asian American musical preferences tend to mirror the total market, with 23 percent citing Pop/Top 40 as their favorite genre, followed by Hip-Hop, R&B, Rock Alternative and Country, respectively.

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