APIAVote Launches
Monumental Asian-American Voter Engagement Effort for 2024 Election Cycle
More Than $5
Million Effort Includes GOTV Activations, Presidential Town Hall, Voter Fact
Sheets, Voter Surveys, Campus Partnerships, and a Youth Ambassador Program
WASHINGTON, DC — Following
the record-breaking turnout of Asian American and Pacific Islander (AAPI)
voters in the 2020 elections, APIAVote is launching its most ambitious voter
engagement and education campaign for the 2024 election cycle. Partnering with
60 organizations across 30 states, APIAVote aims to sustain and build upon
growing civic participation in AAPI communities through a multi-layered
strategy, including a multi-lingual direct mail campaign targeting 1.5 million
AAPI households in key states, targeted phone and text banking, digital ads, a
voter protection hotline, a presidential town hall, and on-the-ground GOTV
efforts, among other activities and initiatives.
“Asian Americans
have been the fastest growing group of eligible voters in the U.S. over the
past two decades, growing by 15 percent in the
last four years alone, and Asian Americans have turned out in record numbers in
every federal election since 2016,” said Christine Chen, Executive Director and
Co-Founder of APIAVote. “This is all despite a historic lack of engagement by
political campaigns and parties. In a year when voters across the board appear
more disaffected and disillusioned than ever, our focus at APIAVote is to show
that AAPI voters remain engaged in the democratic process and that political
candidates and parties should never take them for granted.”
Through generous
support from donors including the Yield Fund, the Wallace H, Coulter
Foundation, and Open Society Foundations, APIAVote is planning to spend more
than $5 million during the 2024 election season, including $3 million in
subgrants to local partner organizations’ civic engagement programs.
Among the
activities and initiatives APIAVote has planned during the 2024 election
are:
·
Operating a dedicated, multi-lingual AAPI voter
protection hotline (888-API-VOTE)
·
A multi-lingual voter education video series will cover
voting rights and registration procedures tailored to AAPI voters across 30
states via several local partner organizations
·
Strategic multilingual digital ad campaigns to
reinforce the importance of voting
·
A multilingual direct mail campaign targeting 1.5
million AAPI households in collaboration with partners in key states
·
Recruit and train student ambassadors from 50 college
campuses nationwide to serve as APIAVote’s 2024 Youth Ambassadors and implement
on-campus voter engagement programs
·
Recently released AAPI Voter State Fact Sheets,
which offer insights into voter engagement indicators for all 50 states and the
District of Columbia
·
Expanding APIAVote’s capacity to monitor and analyze
disinformation trends as they pertain to voting rights, elections, democracy,
anti-Asian hate, and harmful narratives about or originating from within the
AAPI community
APIAVote will also
convene a National AAPI Leadership Summit from July 11-12 and host its Presidential Town Hall in
Philadelphia on July 13, providing a crucial forum for engagement. Timed to the
Summit and Presidential Town Hall, APIAVote will also release its
biannual Asian American Voter Survey —
the oldest and longest running pre-election survey that reveals key elections
issues that matter most to Asian American voters including priority issues,
political leanings, voting preferences and favorability scores on
candidates.
APIAVote’s Norman Y. Mineta Leadership
Institute (NYMLI) will also work with partners across the
country to host trainings to equip community organizers with the skills and
knowledge to drive impactful voter engagement and education initiatives.
Focusing mainly on nonprofit staff, community leaders and volunteers, NYMLI is
dedicated to engaging AAPI communities in successful electoral campaigns. The
Institute hosts highly localized trainings to ensure that voting laws in each
state are accounted for in order to share best practices and strategies specific
to each locale.
APIAVote Executive
Director Christine Chen has been a champion for the empowerment of AAPI
communities from the start of her career and has taken on organizing and
leadership roles with organizations like Organization of Chinese Americans
(OCA) while also offering expert consulting and guidance services through
Strategic Alliances USA — a firm built on her broad and deep pool of
relationships and skills in the AAPI community and in government. Chen is the
foremost expert on the important role the AAPI community plays in today’s
political landscape. She currently serves on the Kennedy Center Community
Advisory Board and the Center for Asian American Media and is also a member of
the Election Assistance and Policy (EAP) Standing Committee at the American Political
Science Association.
This more than $5
million effort from APIAVote is just the latest in the leading AAPI civic and
voter education nonprofit’s work to effectively engage the near 20 million
Asian Americans across the United States who have been historically neglected
and overlooked in mainstream political polling, campaign and party outreach
efforts and other key conversations in election coverage. APIAVote has
cultivated and amplified the rapidly-growing voter turnout and political
participation of AAPI communities since 2007, investing in their capacity and
infrastructure to mobilize voters. This investment, as well as proactively
training and resourcing community leaders across the country, paid off in the
2020 election cycle and Census.